No surprise here. Most Canadians expect the products they purchase to be in compliance with environmental laws. Why would they pay extra for “green” products?

Two polls released Wednesday indicated that Canadians might not be as “green” as they think they are.

Separate surveys done for Wal-Mart Canada Corp. and Cascades Tissue Group, a division of Cascades Inc. both said that nearly 70 per cent of Canadians would rather save money than buy environmentally sensitive products if those goods were more expensive than brand name goods.

Not to belittle those who do buy such products out of conviction, but many who do are seeking some sort of status they associate with the product’s green branding. Sadly, your lives are no less empty than those you despise for their rampant consumerism. You are not what you buy.