A lie from the mouth of a child is still a lie.

A provocative public awareness campaign is hitting the streets in 20 hotly contested federal ridings, urging voters to pressure the Harper government to do more to fight climate change on the eve of a major international summit in Copenhagen.

The campaign is spearheaded by several environmental groups that have analyzed election results to identify key neighbourhoods inside the ridings in Ontario and Quebec. They are also targeting young families with radio ads that feature a child who uses some colourful language to ask why parents aren’t doing more on climate change.

“Rising sea levels, scarier storms, famine and war. I mean, holy ship,” says the child in radio ads that will start airing on Tuesday in the federal battleground regions of Kitchener, Waterloo and London.

Despite restrictions on misleading advertising, such deception is apparently exempt from the Canadian Code of Advertising Standards. The environmental organizations that sponsor this drivel are in good company. After all,  the truth never stopped Al Gore.

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